Hi there friends! We’ve completed our last Craft & Hobby Show in Anaheim, California. A little bitter sweet…as it’s the last year in Anaheim after a nearly 10-year stretch. (Next year the show will move to Phoenix!)
In a matter of days the booth goes from this to this:
Our regular crew attended, including Angela, Robin and myself debuting the brand new Winter release from Bella Blvd. It was quite emotional for me as Bella Blvd product line has truly flourished over the past year and a half. We’ve added so many new products to our collections like Paper Pieces, Washi Tapes, Enamels and more!
Our new Chip Scripts were a hit! They’re so much fun to paint, color or just leave in their original white color!
The Illustrated Faith brand introduced new scrapbooking products and new Bible Journaling products as well! The idea layouts throughout the booth were stellar! Hats off to our Creative Team contributors that always blow me away with their talents, helping inspire our customers, press and industry professionals stopping by the booth each day.
Some new embellishment products for us this season include these darling Cute Clips. I mean seriously, could they have a more appropriate name?!
These cuties are perfect for planner girls, Bible journalers and card queens too! Heck, they’re just great for all of your projects…..and the colors are just super yummy. Wait until you see them and use them in real life!
The adorable Shanna Noel joined us for a couple of days to demo the new Illustrated Faith goodies, meet the customers and catch up with industry friends in between filming segments and snapping endless selfies.
The latest release of Bible Journaling products is very extensive, and really was received well at the show. Lots of people excited about the opportunity to connect our creativity with our life-long faith and values. One day Shanna promoted our new stationery products, Blessings By Mail postcards. Anyone that stopped by filled out a postcard for a friend, family member, etc. The postage was on Bella Blvd, we mailed them out when we got home!
Remember, it only takes a few moments to drop someone a hand-written note and let them know you’re thinking about them, and that Jesus loves them! It can make a difference in someone’s day!
And our Green Bay Packers pulled off a win while we were in Anaheim….so that was AMAZING TOO! We always represent our green and gold each year at CHA time when the playoffs are taking place. It’s become a fun tradition and conversation starter with customers.
And just like that, within a matter of minutes everything comes down and we all work our little tails off to get things packed up and back home! Kind of crazy how long it takes to set things up and get it just right, when it takes minutes to come down.
The new products will begin shipping at the end of this February, possible first week of March as soon as they land here after customs and get put into our system. Be sure you are telling and asking your favorite retailers around the world about the goodies and that you want to see them and get your hands on them! Thank you for all the love, and support. Our time in Anaheim has been full of memories, including our very first CHA show as Bella Blvd in January of 2009. As the California location will be left behind, we know there are great things ahead. Along with change comes wonderful opportunity!