Happy Friday friends! The team is home from Orlando, and trying to catch up on a little bit of sleep from the International Christian Retail Show where we debuted our new collection with Shanna Noel, Illustrated Faith. The view of the Orlando Convention Center from our hotel room was pretty nice, don't you think?
The show was a world win of excitement, education, support and education. Shanna truly is a beautiful soul, so excited to be part of something that is shifting with the Christian retail and bookstore markets. People of all ages are GETTING EXCITED AGAIN about making the Bible come to life through personal connections with scripture through Illustrating their Faith.
We pretty much lived on muffin crumbles, lemon heads and alto ids practically the entire set-up and show because we were so busy we didn't have much time to stop and eat at all. (We're definitely not complaining about that!)
The first day of the show was 100% about education. Who is Bella Blvd? What is Illustrated Faith? Shanna demonstrated all day long, sharing her testimony and the means in which she is able to connect to the Word in a way that she now LOVES her Bible like she always desired too.
The booth turned out just as we planned, and really stood out amongst the others at ICRS. We made so many new friends, including independent Christian bookstore owners, mangers of church bookstores, press, distributors, publishers (sooooo many publishers!), and our neighbors were just a class act to say the least, welcoming us to the market and exploring what all the buzz was about.
There really was a buzz as we shared new mediums in which to break all the rules as we know them, and actually add color and product inside our Bibles. God was definitely watching over us as the overall response was very, very supportive. Seeing the excitement was truly contagious.
I'm proud that God was able to work within me to push me to be Brave and to believe in Shanna Noel and her ideas. By starting something new, there is always such a large risk, but I'm so thankful that we took the leap together. Bella Blvd is undeniably Christian owned and operated!
The Genesis Collection was a hit, as retailers and distributors alike stopped in to learn what it was all about.
We had prizes and giveaways that the customers were really hoping to win: a free event at your location with Shanna Noel!
For those watching the demos, Shanna invited them to paint, and even gave some Bibles away that were so generously donation for our Booth from Crossway and Zondervan. This way we were able to educate about Journaling Bibles 2" margins, and the customers were able to watch Shanna in action adding paint, showing that it's not scary or too time consuming. This is Rachel below. She painted and created her very first Illustrated Faith page within her Bible, starting appropriately at Genesis 1:1, reflecting on a new day and starting something new!
Thank you for the support with the launch of this new brand. There's big plans ahead...we promise!
Have a wonderful Holiday weekend. Happy Birthday America!