Happy Friday everyone! My team and I have safely returned home from another great CHA show in California. The CHA show is all about the little details, seeing Bella’s customers in person, getting inspired and meeting new people too! Here’s a photo recap of this year’s show from inside booth no. 513: Bella Blvd!
These faces should be familiar to you. I am thankful for a consistent CHA Show staff time and time again.
It’s always quite amazing to start with this bare bones structure upon arrival.
In just 48 hours (one year I should do a video time lapse, don’t you think?!) we unpack the crates.
Set-up the walls and lay the floor. And put this whole thing together….just us four girls!
There’s always lots to organize and plenty to do. We’ve definitely come to master our tasks and learn the new tasks relatively quickly.
Each show Therese creates fun clipboards for us to write orders with. This year she was inspired by the trends of mixed media and created these beautiful modge-podged pieces!
The flower box elements were handcrafted this show by Design Team Members Jennifer Edwardson and Sheri Feypel. We mixed in some feathers for texture too!
Low and behold, this year we were ready with plenty of time to spare, for the CHA Show to open.
The booth turned out bright and colorful. And the handmade wedding dress, by Beth Gerlach, was definitely a showstopper and incredibly stunning, almost unbelievable to many passers by!
The booth was filled with customers, great projects and brand new products!
I proud to say that Bella Blvd’s 18 new colorful, soft, and fluffy FEATHERS were a delight for many customers and generated plenty of product buzz at CHA.
Customers and press alike were inspired by the beautiful colors, the fluffy texture and the awesome projects and layouts displayed with the Feathers.
You’re bound to see them all over your favorite local and online scrapbooking stores very soon (mid February to be exact) and in several upcoming magazines!
Also new and fun were these three combination packs of our famously colorful Designer Tapes.
The make-n-takes, all designed and prepped by Therese were a hit including the fun Bachelorette Keepsake box. Were you inspired by our CHA make-n-takes?
If so, CLICK HERE to download the step-by-step directions for each day’s projects! Free for you!
The show was a success. It was wonderful to see so many familiar faces. I am so grateful for customer and consumer loyalty and excitement for Bella Blvd. All the new product collections will begin shipping February 15, so be sure to let your favorite store(s) know today!
Today I am sharing more photos from CHA at my blog, Designing My Life. Be sure to stop by --- there might just be a freebie giveaway!!!
Thank you for another great release! In the following days, I guarantee you will be inspired beyond belief as the Design Team displays loads and loads of brand new products just for you!
I saw the booth and it was amazing!! I am looking forward to getting the new releases! Was nice to spend some time with you fantastic ladies watching football too ;)
Posted by: Nicole N. | January 18, 2013 at 05:29 AM
I absolutely loved your booth!! It was gorgeous!!!!
Posted by: Julie Tucker-Wolek | January 18, 2013 at 06:29 AM
Oh WOW - that wedding dress is gorgeous!! Your whole booth is so bright and beautiful! I would love to see it in person one day. I love seeing these photos. Thanks for posting.
Posted by: Lisa C. | January 18, 2013 at 07:15 AM
Awesome! Wish I could have looked at all the projects/product in person. That dress is stunning!!!! :)
Posted by: Kathy Martin | January 18, 2013 at 07:49 AM
The booth is gorgeous and I am so in love with all the new collections!!!
Posted by: Juliana | January 18, 2013 at 08:08 AM
your booth is Amazing and that wedding dress......Absolutely Stunning
ColleenB.
Posted by: ColleenB. | January 18, 2013 at 08:14 AM
hope you had a FANTASTIC show! ;)
Posted by: Diana Waite | January 18, 2013 at 08:47 AM
So great to see the Bella Blvd crew again at CHA! The wedding dress was beautiful! Your booth is always one of my favorites at the show. I ordered tons and can't wait to see it and play with it in person!
Posted by: Lisa Ver Burg | January 18, 2013 at 10:01 AM
Looks like an amazing time!!
Posted by: Chrissy | January 18, 2013 at 11:46 AM
You are amazing, all that you do, every single detail! I love it all.
Posted by: AnnaMarie | January 18, 2013 at 12:02 PM
It's incredible. I love the wedding cake by the way. And the cute glass jar with the chipboard letters in it- so creative!!
Posted by: Tiffany Hood | January 18, 2013 at 01:00 PM
Stunning booth. Wish I could have seen it in person.
Posted by: SandraA | January 18, 2013 at 01:04 PM
It is absolutely gorgeous!! The dress, the cake... It looks like a fairytale wedding! Just stunning!!
Posted by: Jodie R | January 18, 2013 at 03:40 PM
Thank you so much for the free downloads. I will put them to good use! It looks like you ladies had a grand time at CHA! Keep those feathers coming please (I am addicted to them already!)
Posted by: Barbara MacAskill | January 18, 2013 at 06:46 PM