Happy Friday everyone! My team and I have safely returned home from another great CHA show in California. The CHA show is all about the little details, seeing Bella’s customers in person, getting inspired and meeting new people too! Here’s a photo recap of this year’s show from inside booth no. 513: Bella Blvd!
These faces should be familiar to you. I am thankful for a consistent CHA Show staff time and time again.
It’s always quite amazing to start with this bare bones structure upon arrival.
In just 48 hours (one year I should do a video time lapse, don’t you think?!) we unpack the crates.
Set-up the walls and lay the floor. And put this whole thing together….just us four girls!
There’s always lots to organize and plenty to do. We’ve definitely come to master our tasks and learn the new tasks relatively quickly.
Each show Therese creates fun clipboards for us to write orders with. This year she was inspired by the trends of mixed media and created these beautiful modge-podged pieces!
Low and behold, this year we were ready with plenty of time to spare, for the CHA Show to open.
The booth turned out bright and colorful. And the handmade wedding dress, by Beth Gerlach, was definitely a showstopper and incredibly stunning, almost unbelievable to many passers by!
The booth was filled with customers, great projects and brand new products!
I proud to say that Bella Blvd’s 18 new colorful, soft, and fluffy FEATHERS were a delight for many customers and generated plenty of product buzz at CHA.
Customers and press alike were inspired by the beautiful colors, the fluffy texture and the awesome projects and layouts displayed with the Feathers.
You’re bound to see them all over your favorite local and online scrapbooking stores very soon (mid February to be exact) and in several upcoming magazines!
Also new and fun were these three combination packs of our famously colorful Designer Tapes.
The make-n-takes, all designed and prepped by Therese were a hit including the fun Bachelorette Keepsake box. Were you inspired by our CHA make-n-takes?
If so, CLICK HERE to download the step-by-step directions for each day’s projects! Free for you!
The show was a success. It was wonderful to see so many familiar faces. I am so grateful for customer and consumer loyalty and excitement for Bella Blvd. All the new product collections will begin shipping February 15, so be sure to let your favorite store(s) know today!
Today I am sharing more photos from CHA at my blog, Designing My Life. Be sure to stop by --- there might just be a freebie giveaway!!!
Thank you for another great release! In the following days, I guarantee you will be inspired beyond belief as the Design Team displays loads and loads of brand new products just for you!